Chartboost in the Spotlight as AppLovin, LoopMe Eye Take-Two’s Adtech Division

Take-Two Interactive, the gaming giant behind NBA 2K and Grand Theft Auto, is in talks to sell its adtech division, Chartboost, as it shifts focus to premium gaming experiences. Potential buyers include adtech companies AppLovin and LoopMe. Take-Two initially acquired Chartboost through its $12.7 billion acquisition of Zynga, which had bought Chartboost for $250 million the previous year. 

 Chartboost provides tools for mobile app developers to monetize and grow their user base through ads. AppLovin, which has seen significant growth in 2024, is interested in acquiring Chartboost’s demand-side platform and mediation tech. LoopMe, another potential buyer, aims to expand in the U.S. and bolster its sell-side business. This sale is part of a broader trend in adtech, where companies are merging to consolidate and expand into new markets.