Posts

Viant Technology Strengthens CTV Presence with Acquisition of IRIS.TV

Image
Ad tech company Viant Technology announced its acquisition of IRIS.TV, a leading player in Connected TV (CTV) content data, for an undisclosed amount. This acquisition strengthens Viant’s presence in the CTV ecosystem, supporting both companies’ goals to expand standardized content identification across more major CTV publishers. IRIS.TV will continue to operate independently under the leadership of its co-founders, Field Garthwaite and Richie Hyden. IRIS.TV has become a trusted source in the CTV industry for its proprietary IRIS_ID, an AI-powered identifier that categorizes video content through metadata analysis and normalization, regardless of how the content is presented. This identifier allows advertisers to achieve precise contextual targeting and brand safety classification by enabling third parties to enrich the ID with their own data. According to IRIS.TV, the IRIS_ID has already indexed over 60 million streaming video files via partnerships with more than 1,400 video content ...
Post a Comment
Read more

Bitcoin Hits New All-Time High as Trump Declares Victory in U.S. Election

Image
The cryptocurrency market is buzzing as Bitcoin (BTC) reaches a new all-time high following former President Donald Trump’s claim of victory in the U.S. presidential election. The combination of Trump’s announcement and escalating global interest in decentralized assets has propelled Bitcoin’s price, sparking discussions on the broader financial implications. Bitcoin’s New High Bitcoin surged past its previous record, peaking at $70,000 , as major investors and everyday traders alike flocked to the digital currency. The cryptocurrency had already shown an upward trend throughout the election season, driven by market expectations of volatility tied to the potential impact of either candidate’s policies. The all-time high is particularly significant as it reflects heightened investor interest during moments of political and economic uncertainty, underscoring Bitcoin's growing appeal as a hedge against potential volatility in traditional financial markets. Market Reaction to Trump’s D...
Post a Comment
Read more

The Trade Desk vs. AppLovin: A Competitive Look at Market Cap and Growth Strategies

Image
The digital advertising space has long been dominated by key players, and among them, The Trade Desk (TTD) and AppLovin (APP) are prominent forces. With The Trade Desk’s expertise in programmatic advertising and AppLovin’s strengths in mobile app advertising, both companies have secured strong positions in the ad tech industry. However, AppLovin has recently made aggressive moves to narrow the market cap gap between itself and The Trade Desk. Here’s a breakdown of how these two companies compare and the strategies AppLovin is employing to catch up. Market Cap Comparison As of recent data: The Trade Desk has consistently maintained a higher market cap, fluctuating around $61 billion . Known for its focus on data-driven, omnichannel advertising solutions, The Trade Desk has successfully built a reputation among major brands and ad agencies. AppLovin , in contrast, has seen remarkable growth over 2024, with its market cap rising over 343% to reach approximately $58 billion . This substan...
Post a Comment
Read more

Chartboost in the Spotlight as AppLovin, LoopMe Eye Take-Two’s Adtech Division

Image
Take-Two Interactive, the gaming giant behind NBA 2K and Grand Theft Auto, is in talks to sell its adtech division, Chartboost, as it shifts focus to premium gaming experiences. Potential buyers include adtech companies AppLovin and LoopMe. Take-Two initially acquired Chartboost through its $12.7 billion acquisition of Zynga, which had bought Chartboost for $250 million the previous year.   Chartboost provides tools for mobile app developers to monetize and grow their user base through ads. AppLovin, which has seen significant growth in 2024, is interested in acquiring Chartboost’s demand-side platform and mediation tech. LoopMe, another potential buyer, aims to expand in the U.S. and bolster its sell-side business. This sale is part of a broader trend in adtech, where companies are merging to consolidate and expand into new markets.  
Post a Comment
Read more

Maya Jama Joins Sproud as Investor and Brand Ambassador to Champion Plant-Based Milk

Image
  Maya Jama, British TV presenter and entrepreneur, has joined Swedish pea milk brand Sproud as an investor, co-owner, and strategic advisor. Known for her global brand campaigns and hosting roles, Jama will support Sproud's mission to promote plant-based milk alternatives. Sproud’s pea milk is rich in protein, low in sugar, and allergen-free, positioning it as a sustainable choice in the growing plant-based market. Jama’s investment aligns with Sproud's expansion goals in the UK and beyond.
Post a Comment
Read more

Robinhood’s New Political Betting Platform Highlights Trump’s 62% Market Odds

Image
  Robinhood is launching a new election betting market, allowing U.S. users to buy contracts predicting the next president, joining platforms like Polymarket and Kalshi. The Commodity Futures Trading Commission has raised concerns over election betting, fearing it could influence voter behaviour, although a recent court ruling favoured Kalshi's right to operate. Major betting markets currently price Trump’s win odds at 62%, exceeding traditional poll-based forecasts. Robinhood users can potentially earn substantial returns based on the outcome.
Post a Comment
Read more